Comparing of The Clorox Company (CLX) and Its Rivals

As Housewares & Accessories company, The Clorox Company (NYSE:CLX) is competing with its competitors based on the dividends, analyst recommendations, profitability, risk, earnings and valuation, institutional ownership.

Institutional and Insider Ownership

The Clorox Company has 80% of its shares held by institutional investors & an average of 75.26% institutional ownership for its competitors. On other hand The Clorox Company has 0.2% of its shares held by company insiders & an average of 3.36% insiders ownership for its rivals.


Table 1 has The Clorox Company and its rivals’ return on assets, net margins and return on equity.

Net Margins Return on Equity Return on Assets
The Clorox Company 12.66% 106.00% 15.30%
Industry Average 9.15% 42.73% 8.13%

Earnings and Valuation

The following data compares The Clorox Company and its rivals’ net income, gross revenue and valuation.

Net Income Gross Revenue Price/Earnings Ratio
The Clorox Company 790.00M 6.24B 26.15
Industry Average 424.40M 4.64B 14.61

The Clorox Company has higher revenue and P/E Ratio than its competitors. With presently higher price-to-earnings ratio The Clorox Company is more expensive than its competitors.

Analyst Recommendations

Table 3 provides breakdown of recent ratings for The Clorox Company and its rivals.

Sell Ratings Hold Ratings Buy Ratings Rating Score
The Clorox Company 1 3 3 2.43
Industry Average 1.00 5.00 2.00 2.55

The Clorox Company presently has an average target price of $159, suggesting a potential downside of -1.04%. The potential upside of the competitors is 75.32%. Based on the data given earlier, The Clorox Company is looking more favorable than its competitors, analysts’ opionion.


In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of The Clorox Company and its rivals.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
The Clorox Company 0.23% 6.46% -4.5% 9.11% 21.73% 2.48%
Industry Average 2.21% 5.93% 12.33% 9.11% 23.54% 9.53%

For the past year The Clorox Company’s stock price has smaller growth than the average for its rivals.


The Current Ratio and a Quick Ratio of The Clorox Company are 1.2 and 0.7. Competitively, The Clorox Company’s competitors have 3.24 and 1.80 for Current and Quick Ratio. The Clorox Company’s peers have better ability to pay short and long-term obligations than The Clorox Company.

Risk and Volatility

The Clorox Company is 69.00% less volatile than Standard & Poor’s 500 because the stock has a beta of 0.31. Competitively, The Clorox Company’s rivals’ beta is 0.82 which is 18.20% less volatile than Standard & Poor’s 500.


The annual dividend that The Clorox Company pay is $3.84 per share with a dividend yield of 2.4%. On the other side, 3.13% is the dividend yield of The Clorox Company’s rivals.


The Clorox Company’s peers beat on 5 of the 7 factors The Clorox Company.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International. The company offers laundry additives, including bleach products under the Clorox brand, as well as Clorox 2 stain fighters and color boosters; home care products primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink, and Clorox Healthcare brands. It also provides charcoal products under the Kingsford and Match Light brands; bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and digestive health products under the RenewLife brand. In addition, the company offers dressings and sauces primarily under the Hidden Valley, KC Masterpiece, Kingsford, and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the BurtÂ’s Bees brand. Further, it markets its products under the PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Agua Jane, and Chux brands. The company sells its products primarily through mass retail and grocery outlets, warehouse clubs, dollars stores, e-commerce channels, military stores and other retail outlets, and medical supply distributors. The Clorox Company was founded in 1913 and is headquartered in Oakland, California.